18 Dec Cut Your Losses

Over the last few weeks I have been adding new friends and unfollowed old ones -- In many cases it has nothing to with the person -- just I need a new and different perspective --

This morning I had an thought -- If I can do that with my social channels - why not do that with my business. I wonder why I have been afraid to expand my territory. To cut our lists and losses-- to fire some clients --

The truth is I have a diverse product and services line -- Websites - Graphics -- Consulting - Makeup - Coffee - Hair Care -- Hosting -- and more. While trying to sell to the same people is wonderful -- Growth happens when you expand the reach (This is what I would say to a client). What is interesting, is that while I diversified my holdings, I didn't diversify my client/customer stream.

So take a few minutes -- Create an Avatar (ideal customer) for each of your products -- Take note of the similarities -- but pay close attention to the differences -- Create separate lists to talk to each differently.

While everyone has similar traits and tastes -- we all have different traits and taste -- it is ok - in business and in life.
#ByrdOlogy