This is probably the biggest mistakes, and it takes many forms – but the bottom line is if you’re treating social media like just another sales platform, you’re doing it wrong. Social media is not meant to be used as just another means of a...
Any time of the year is a good time to look through and check over your social networks. For me, the beginning of the year is a logical time to rebrand and freshen up my social networks. What I'm looking for, is to see whether my...
At the opposite end of the social media debate is the guy who jumps on every social media platform before it’s even out of beta. The social sharing buttons on his blog seem to go on forever, and he’s got profiles on every site from...
Is there really a correct way to use social media channels? Yes and no. It’s going to depend on what you’re using them for. If you’re a teen just using Facebook for the sake of using it then no, there’s not really a proper way...
Given the sheer number of links we see everywhere for Facebook, Twitter, and the like, it might be hard to believe that people aren’t promoting their profiles, but it does happen. You’d be shocked at how many small business owners don’t have links to their...
Do you know if social media works for you? Do you know whether Twitter or Facebook or LinkedIn produces more sales? Have you tested and tracked your efforts when compared to results? If not, you’re guilty of making mistake number 10. Going hand in hand with...
Bloggers – at least the successful ones – know the importance of consistent posting. It’s the only thing that keeps traffic coming in. After all, if there is nothing new to see, why visit? Well the same goes for your social media accounts. Staying active...
Even if you think you don’t have a brand, you do. And since Twitter, Facebook, LinkedIn and Pinterest (and whatever other social media profiles you have) are simply mini networks that make up your overall Internet presence, it’s important that they all be instantly recognizable...
Social media is hot – all you have to do is take a look at the Facebook, Twitter, YouTube and Google+ links plastered all over the Internet to know that. And all those social media channels give you the opportunity to connect quickly and build...
One of the nice things about social media is that it lets you be a little more personal and lets your audience be a bit more personal too but you still don’t want to only be posting things about what you’re eating (unless your niche...