J. Richard Byrd – Yes !!! I'm Crazy

Courtesy of Jason Wietholter under Creatinve Commons License http://www.jasonwietholter.com

All the time I get proposals from different pastors or ministers about the state of their marketing, evangelistic, or outreach initiatives. The answer always comes down to the same thing. WHY SHOULD I CARE? Let’s face it folks. We live in an opportunistic self-centered society in which the I or the ME has taken over the WE.

Gone are the days of community – but let me get the most out of this situation mentality. We see it in the news. We see it in the schools. we see it in our children. And more importantly, we see it in churches. What is interesting is the self-centered marketing ploy does not always come from the parishioners. It comes from the pulpit. in the form of because I say so style of communication.

Here is a quick note. Gone are the days when your church was the only player in town. Location is not a basis for joining a church these days. In fact, denomination is not really a requirement for church attendance. This means the method of the message needs to change. Hear me out – not the message – but the method of the message.

As a leader, you can no longer just state it and expect it to happen.  Let me show you a couple of communication points:

We have Bible Study on Wednesday -   Why Should I Care.

Come learn the tools that will change your life and propel your future, Every Wednesday

The first example tell me what is happening – but the second tells me why I should care.

If you answer that question – you will push your evangelism and outreach through the roof.

J.  Richard Byrd