01 Jun How to Refresh Your Social Networks in 5 Days – Day One
Any time of the year is a good time to look through and check over your social networks. For me, the beginning of the year is a logical time to rebrand and freshen up my social networks. What I'm looking for, is to see whether my profile picture, my bio, and or any of the information are correct. Is the branding message correct or have there been technological advances that require me to make changes in my strategy.
Your social networks, much like mine, have probably changed over the course of the year, and therefore need some refreshing. So I take this time to make sure, that all of my branding throughout my social networks are in line.
In this series, I will discuss and share with you the strategy that I use not just for myself, but for all of my clients.
Day One
Assessments
My first step every year and rebranding my social networks, is to first assess the networks. This requires going through and making sure that the network is a part of my customer demographics.
- Are my prime demographic still using this network? Has there been a major change in the networks technology? Has there been a major shift in how the network is being used by my demographic?
- Does the social network have the approved profile picture? Does this network have the approved bio or description? Is the profile fully completed? Is all the contact information correct? Are there any extras that can be added to this network that will make it better?
- This one is not a question but, more of a process. I change all of the passwords to all the social networks during this process as well.
Bonus: Is there a good quality call to action?
These are just some of the things that you should ask yourself when rebranding your social networks. Depending on which network you have, there may be other questions that you need to ask. But this is the process I start with whom ever I am in the rebranding process for my social networks.
I've also included, my social network rebranding worksheet, please feel free to download it . Just click the share button below -
[sociallocker] socialrebrandingassessment [/sociallocker]
As always if there are any additions that I missed, please feel free to add them in the comments below.