28 Feb Lesson Number Seven: It Hurts Worse When You’re Losing

Posted at 07:48h in Business Development by

Watch any sporting contest for long enough, and you’re sure to see at least one injury or near-injury. The runner stealing home collides with a catcher blocking the plate; the pitcher gets mowed down by a line drive; the center fielder runs into the wall. It happens.

What is interesting to me is that the same tumble that might earn one player a few days on the DL (disabled list), is nothing more than a shake of the head from another player. What causes the difference?

What I’ve noticed is that if a player gets hurt sliding into home for the winning run, he’s more likely to leap to his feet and celebrate with his teammates, rather than having to be carried off the field on a stretcher. The simple fact: It hurts worse when you’re losing.

The same is true for business. If you pull an all-nighter to get your first product ready to launch and it’s a rousing success, earning you five figures in a matter of hours, you’re less likely to complain of sleep deprivation. The adrenaline of a great play carries you through the discomfort. But if that same person pulls an all-nighter for a product that flops, you’ll feel a lot more tired.

Here’s what to do when you experience your own jaw-clenching mess-up:

  1. Remind yourself that a setback is just that: A temporary obstacle, not a death sentence. Tomorrow is another day, another game, another chance to improve.
  2. Look for the lesson. Dig deep into a missed play or loss to find the nugget of wisdom you can use to improve your next go-round. Did you find a great new widget for your blog? Did you increase your traffic? Did you make any new contacts? These are all achievements that will outlive the pain of a bad tumble.
  3. Watch the instant replay. Replay that awful crash not to beat yourself up, but in order to avoid a similar pile-up in the future. Were there warning signs you missed? Did you know the outcome was inevitable? What can you do differently the next time around?

Losses hurt. But they don’t have to send you to the infirmary for the rest of the season. Remind yourself that there is a win hidden in defeat, and commit to finding and extracting the lessons. It’s all just part of the game. The only true failure is to fail to learn from your own mistakes.