01 Jun How to Handle Content Diarrhea?

That title is horrible. I know. However I think it describes a phenomenon I have noticed on many blogs and social networks, mine included. What is content diarrhea? Well let me tell this story and you will begin to understand.  Recently I went through my blog and for the first time I noticed the dates on my blog posts —

Here is what I discovered. My blog posts seemed to come in spurts. In other words no consistency. I would have 5 days of posts — then 15 days of no posts – then 3 days of posts — then 10 days of no posts.

What I realize is that I write in spurts – I will get an idea and I can write 6 or 7 posts all in one sitting. I then start posting willy nilly —

1. Because I am excited about what I just wrote.

2. I want to see the engagement right away. and

3. I think everything I write in time sensitive.

All of that is hogwash.

To counteract this deluge of articles and posts then nothing, I have found a few tools and strategies to use.

The Strategy-  Write when you feel it — But then schedule — I know you were looking for something deep.

Tools to use – Hootsuite, Buffer ,and SocialOOMph all do the same thing. they allow you to schedule you social networks posts days and even weeks in advance.

I also use the scheduling feature in WordPress to schedule my posts throughout the month. 

The newest piece of my arsenal has been to add the editorial plugin — This plugin allows me to move posts once they have been scheduled in case something does come up.  There you go . This is how I handle content diarrhea. The hidden secret in this method is that is allows me to plan the marketing of each article much better than before. I can now a complete campaign for each article – versus just tweeting once and letting it go. Let me know if this system works for you or what system you use.