18 Oct The ByrdOlogy Blog-First Workflow: How to Scale Your Content Across Platforms and Reach More People

When I first started creating content, I’d write a blog post here, shoot a quick video there, or post a few quotes on social media (How to Combat Content Diarrhea). But it felt like I was constantly creating from scratch. That’s when I discovered the power of repurposing—and the ByrdOlogy Blog-First Workflow was born.

This workflow uses AI to transform a single piece of content, like a blog post, into custom formats for platforms like YouTube, TikTok, and LinkedIn. It’s a game-changer for creators who want to maximize their reach while avoiding burnout.

Learning from GaryVee's Content Pyramid

At first, I was heavily influenced by GaryVee’s Content Pyramid. In his original workflow, you would take a pillar piece of content—like a long-form video or blog—and repurpose it into different formats for various platforms. For example, you might turn a blog post into pictures or memes for Instagram, or reformat content for Facebook in a landscape format.

The idea was to get the most out of your content by adapting it to fit each platform’s format. However, I wanted to go further.

Taking It Further with the ByrdOlogy Blog-First Workflow

Now, I’m taking it a step further. With the ByrdOlogy Blog-First Workflow, I’m using AI not only to deliver the right format for each platform but also to create custom content tailored to each platform’s audience.

It’s not just about changing the dimensions of an image or cutting down a video for different social feeds. It’s about customizing the style, tone, and message to resonate with who you’re talking to, whether they’re on YouTube, Instagram, or LinkedIn. The goal of the ByrdOlogy Blog-First Workflow is simple: meet your audience where they are, in a way that feels authentic.

Step 1: Start with a Long-Form Blog Post (Your Pillar Content)

The foundation of the ByrdOlogy Blog-First Workflow is a high-quality blog post. I’m talking about 1,500 to 2,000 words packed with value. This is your opportunity to dive deep into your topic, showcase your expertise, and provide actionable advice to your audience.

This content repurposing strategy allows you to start with a blog and turn it into multiple formats across different platforms. The key here is depth. You want to create a post that can stand alone as a valuable piece of content but also contains enough ideas, points, and stories that it can be broken down and repurposed for multiple platforms.

To do this efficiently, use AI tools like ChatGPT or Jasper to help you outline and refine your post. You can also optimize the content for SEO using tools like SurferSEO or SEMrush to make sure it’s pulling in organic traffic.

Your goal with the ByrdOlogy Blog-First Workflow is to create a piece that attracts, engages, and sets the stage for what’s coming next.

Step 2: Create Custom Content for Each Platform (Round 2)

Once your blog post is live, the next step in the ByrdOlogy Blog-First Workflow is to create custom content for each platform based on that pillar content. This involves taking the core message of your blog and transforming it into formats that speak directly to each audience.

For example, on YouTube, you’ll create a long-form video (12 minutes minimum) using the blog post as the backbone for the script. Tools like Descript can help you convert the blog into a conversational video script. On LinkedIn, you might share professional insights from the blog, breaking it down into smaller chunks. For Instagram, create engaging stories or short videos that go deeper for your existing followers, providing behind-the-scenes insights or additional commentary.

On TikTok, the custom content should introduce your ideas to people unfamiliar with you. Keep it concise and under 60 seconds.

This step ensures that each platform gets content that is custom-tailored not just in format, but also in style and tone. AI tools like Lately.ai or Hootsuite can help you generate platform-specific content quickly.

Step 3: Repurpose for Soundbites and Clips (Round 3)

Now that your custom content is live, it’s time to enter the third round of the ByrdOlogy Blog-First Workflow: creating soundbites and repurposed clips. This is where you take the content you’ve already created and break it down even further. The key is to make sure these smaller pieces are engaging enough to stand alone.

Tools like Headliner or Opus Clips can help you generate short, attention-grabbing audiograms from your podcast or YouTube video. Extract key quotes from your blog or podcast and turn them into visual content like quote cards using Canva or Visme. Finally, create short-form videos or clips that can be shared across platforms like Instagram Stories, LinkedIn, and Twitter.

This final round ensures that you’re reaching as many people as possible across different platforms. You’ll do this by creating highly shareable content that resonates with each audience.

The Power of Repurposing with AI

The ByrdOlogy Blog-First Workflow isn’t just about efficiency—it’s about making sure every piece of content you create works for you, not against you. By leveraging AI, you can tailor each repurposed piece for its specific platform, reaching the right audience at the right time.

It’s not about creating more content—it’s about creating smarter content.

Three Key Takeaways:

1. Start with Pillar Content: Always begin with a high-quality blog post that can serve as the foundation for everything else.

2. Create Custom Content for Each Platform: Use AI tools to tailor your blog post to each platform’s style and audience, creating custom content that feels authentic.

3. Repurpose with Intention: Use soundbites, audiograms, and clips to maximize your content’s reach across platforms, ensuring each audience gets the right message in the right format.

Homework:

1. Create Your Pillar Blog Post: Write a 1,500-word blog post on a topic you know well. Use AI tools to help if needed.

2. Repurpose into One Other Format: Try turning your blog post into a YouTube video or podcast episode. Use AI to assist in the script or editing process.

3. Post on Two Platforms: Take quotes or snippets from your blog or video and post them on at least two social media platforms. Track how the content performs on each one.

By using the ByrdOlogy Blog-First Workflow, you’re not just creating content—you’re building a sustainable system that scales, reaches new audiences, and drives long-term success.