I did the unthinkable. I colored my hair. I mean in all transparency I have been doing it for a number of years to hide the gray, but yesterday, I went almost blonde.

I know many of you are thinking " He must be having a midlife crisis and that very well be the case. I even had calls from some of my friends and clients asking what was I doing to my brand. I mean I've built this "super classy, executive grown and sexy brand."

Now, In the beginning it was great to portray this image. Well, the real crisis for me is that most of my life I have been imprisoned by the "brand". I always thought about the brand before I made any moves. Now, don't get me wrong, I still believe that your personal brand is important.

Here is the kicker. The revelation if you will. I realized, that "I am" the brand. In other words, my personal brand has to align with me, and not me align with the brand.

I was sitting with my team a few days ago, and I started asking the question, Who Are We and What Do We Do? What is Our Vision? I mean, I knew who I was last year but this is a new company with a new direction.

After much deliberation we came up the vision statement. The Vision of ByrdOlogy is... Disrupt The STATUS QUO!!!

Well, that has been pounding in the belly for the last week. Disrupt the STATUS QUO. So that is what I did. I disrupted my status quo. I stepped out on a limb.

How can I disrupt the status quo for my clients, if I am not willing to try something totally different and out of my own comfort zone. You know what - It feels phenomenal out here on the outside of my comfort zone. I am creating more. I have a different view of my company and life.

While I am not advocating you coloring your hair, I am advocating that you push yourself. Push yourself to look at things from a different perspective. More importantly, I am advocating that you not allow yourself to be the Status Quo.