I am grateful – My time-capsule hard drive crashed and I lost 5 years and 2 terrabytes of design work- but ByrdBoy1 texted to tell me that he loves me – My bills are getting overwhelming – but ByrdBoy2 – stops by every night to talk about his day – I felt depleted and that […]
My Problem With Facebook
This video sums up pretty much my issues with Facebook and why I am moving my clients off of FB. Don’t get me wrong – I think FB is a great advertising platform. But you need to have the majority of your interactions out of the walled garden.
“Facebook is a complex ecosystem of individuals, creators, brands and advertisers, but I don’t think it serves any of these groups particularly well because its top priority is to make money.
Now, I don’t think making money is a bad thing, in fact I hope to make some myself. The problem is the only way Facebook has found to make money is by treating all entities on the site as advertisers and charging them to share their content.
This business plan backfires because 1) not all entities ARE advertisers and
2) it was the content from these people, specifically friends, family, and creators that made the site worth visiting in the first place.
Now the incentives are misaligned: – individuals want to see great content, but they are now seeing more paid content and organically shared content which appeals to the lowest common denominator (babies, weddings, and banal memes) – creators want to reach fans but their posts are being throttled to force them to pay to be seen – brands and advertisers have to pay once to advertise their page on Facebook, and then pay again to reach the people who have already liked their page. Plus Facebook is not a place where people generally go to buy things.
Facebook stands in contrast to other social media like Twitter, YouTube, and Instagram where all content is shared with all followers.” via veritasium
As many many of you know part of my background is owning a graphics design company. If you are really looking to make a big splash in your marketing this year a close relationship with your graphic designer is essential to that process. There are a few things I think I can help you with […]
My hard drive crashed. And while there is a multiplicity of files that I have lost. What I have not lost is my ability to create. In fact in most cases, I can re-create everything that I’ve lost. So my friend as long as you are alive and able to create, don’t worry about what […]
Backdrop: Yesterday my wife and I stopped by the local Starbucks to get a cup of coffee. As we went to our seats, we noticed young lady sitting at the table next to us. She had her Bible out and she also had numerous bags surrounding her. As we sat down to have a cup […]
Desiree was a lovely lady who began to share with us her story. As she shared her story, there were some very good life and business lessons that I learned. Honestly, This was one of the best breakfast times I have had in a long time. So I just wanted to share these lessons I learned from Desiree that day.
This story touched me this morning. I hope it inspires you as well. Joseph “Gabe” Sonnier used to clean up after everyone at Port Barre Elementary in Port Barre, La. Now, the former janitor is the principal at that school. The journey to his promotion began in 1985 when Port Barre’s then-principal pulled Sonnier aside, CBS Evening […]
I came across this post on my Brendon Burchard’s Facebook page. It was so enlightening to me and it solidified why consider bringing to be one of the geniuses of our day. I just wanted to share this with you and please please please go visit his website. It is worth it. Brendon writes: “Never […]